How it works
From every signal to a renewal you can defend.
TellStay reads every signal across your book, scores every renewal and cites the evidence behind each risk. Every CSM gets a ranked book with today’s actions, and every leader gets a forecast they can defend.
How it works
Five steps, all of them visible.
Nothing is a black box. You can open any score and walk it back to the evidence behind it.
- 01
Connect
Salesforce, support tickets, call transcripts, email, Slack, Teams, usage and config. All read-only.
- 02
Read every signal
Releases, API errors, ticket surges and usage drops, dated and kept.
- 03
Score every renewal
Five health dimensions and a band, from versioned rules.
- 04
Explain with evidence
An AI brief cites the evidence behind each claim and labels hypotheses.
- 05
Act and report
My book, the Renewal Room and a forecast-ready report for the CRO.
Traceable
“Why was Ironvale red on 27 October?”
Every assessment is versioned and kept. When someone asks why a score changed, the answer is a list of dated signals, not a shrug.
- Scores recorded with the rules version that produced them.
- Each change linked to the signals that caused it.
- Rule updates never silently rewrite history.
Principles
Rules we build by.
AI never computes a score
Scores come from deterministic, versioned rules. AI only explains them.
Unknown is never zero
Missing data is shown as Unknown, and new accounts say “Too early to call”.
Every claim cites evidence
Briefs link each statement to the signal it came from.
Facts and hypotheses, labelled
A guess is always marked as a guess.
Customer text is untrusted
Text from your systems is treated as data, never as instructions to the AI.
Nothing sent without approval
TellStay drafts follow-ups. A person decides what goes out.
Onboarding
A concierge pilot, set up with you.
We set up every pilot workspace ourselves, with you on the call. No self-serve wizard and no surprises.
- 1
Kickoff
A 60 to 90 minute setup call with the founder. We agree scope and sign the DPA before any data flows.
- 2
Connect
Connect Salesforce, your support desk, call transcripts from your note-taker, email, Slack and Teams channels, product usage and config checks. Every connector is read-only.
- 3
First book
Every CSM’s book is scored and ranked by renewal risk. We review it against your team’s own judgement.
- 4
Weekly loop
A 30-minute weekly session to check scores against what happened and tune what matters.
Connect, score, explain, act.
See it on your own accounts in the December 2026 design-partner pilot. Partners who continue get 50% off for their first 2 years.